adidas x Real Madrid x FARM Rio Collection Unveiled

adidas has teamed up with Real Madrid and Brazilian fashion brand FARM Rio to launch a vibrant new collection celebrating the connection between Brazilian culture, football and one of Europe’s most successful clubs.

Unveiled on 13 October 2026, the adidas x Real Madrid x FARM Rio collection combines the Spanish club’s iconic identity with bold tropical designs inspired by Brazil’s natural landscapes and creative heritage.

The collaboration reflects the longstanding relationship between Real Madrid and Brazilian football, with legendary players such as Kaká and Marcelo having played significant roles in the club’s history.

Brazilian Culture Meets Real Madrid Heritage

The collection brings together football and fashion through FARM Rio’s signature floral prints, vibrant colours and nature-inspired patterns.

Known for its expressive designs, the Rio de Janeiro-based fashion label has spent nearly three decades establishing itself within Brazil’s fashion and lifestyle industry.

The partnership sees FARM Rio reinterpret traditional Real Madrid apparel, creating a collection designed for supporters both inside and outside the stadium.

At the heart of the collaboration is a celebration of the cultural connection between Brazil and Madrid, recognising the influence Brazilian players have had on the club over several generations.

What’s Included in the Collection?

The adidas x Real Madrid x FARM Rio range features several clothing items and accessories, including:

• Pre-match jerseys in light and dark colourways

• Track tops and track pants

• Hoodies and skirts

• Scarves, caps and socks

• Tote bags

Each piece incorporates elements of FARM Rio’s distinctive botanical designs alongside Real Madrid’s established visual identity.

The collection combines traditional football apparel with contemporary streetwear, reflecting the growing relationship between football, fashion and lifestyle culture.

Inspired by Brazil’s Beach Football Culture

One of the collection’s central inspirations is altinha, a popular Brazilian beach activity in which participants work together to keep a football in the air.

Unlike traditional football, altinha is not focused on winning or scoring goals. Instead, it emphasises teamwork, creativity and rhythm.

The concept reflects the wider message behind the collaboration: football’s ability to connect people from different backgrounds and cultures.

By drawing inspiration from this Brazilian tradition, adidas, Real Madrid and FARM Rio aim to celebrate football as more than simply a competitive sport.

When and Where Can Fans Buy the Collection?

The adidas x Real Madrid x FARM Rio collection launched on 13 October 2026 and is available through selected adidas retail stores, official Real Madrid stores and online.

Fans can explore the collection through the official adidas UK website and Real Madrid’s online store.

The collaboration represents another example of how football clubs are expanding their influence beyond the pitch, connecting with supporters through fashion, culture and lifestyle.

As football continues to shape global popular culture, partnerships such as this demonstrate how clubs and sportswear brands are finding new ways to celebrate their identities and reach audiences worldwide.

Source: Official adidas press release, 13 October 2026.