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Roc Nation Sports Acquires TFM, Expands Presence in Brazilian Football Market

Roc Nation Sports, the renowned sports agency owned by Jay Z, has finalized the acquisition of TFM, a prominent agency representing talented football players such as Vinicius Jr, Martinelli, and Endrick. This strategic move solidifies Roc Nation Sports' presence in the Brazilian football landscape and marks their commitment to nurturing and promoting emerging talent in the country.


As part of the acquisition, Roc Nation Sports will establish its Brazilian office in São Paulo, a vibrant hub for football in Brazil. The office will be led by Frederico Pena, the esteemed founder of TFM.

With Pena at the helm, Roc Nation Sports is poised to leverage his deep expertise and extensive network within the Brazilian football industry to maximize opportunities for its roster of players.


The integration of TFM into Roc Nation Sports brings together two influential entities dedicated to athlete representation and development. By combining their resources, knowledge, and global reach, Roc Nation Sports aims to provide exceptional support and guidance to their clients, empowering them to thrive both on and off the field.


This acquisition not only strengthens Roc Nation Sports' foothold in Brazil but also underscores their commitment to identifying and nurturing young talent worldwide. As Roc Nation Sports expands its influence in the football industry, fans and players alike can anticipate exciting collaborations and remarkable growth for the agency and its roster of exceptional athletes.


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